Tuesday, August 15, 2017

Handloom textile & Luxury

"Bhai, tension nahin lene ka bhai" we have heard 'Circuit' saying very fondly to "Munnabhai" in the movie "Munnabhai MBBS". (Brother-there is no need to be tensed)

As I said in my last post , Handwoven textiles have the potential to be fabric of future - in shorter runs and as bespoke products. Powerlooms and Mills don't stand a chance in this space. So, "Bhai, tension nahin lene ka bhai."

In this post, I will talk about one of the questions raised in last post "Was Indian craftsmanship always bad?"

India's love affair in experimenting different versions of clothing is as old as civilization itself. Not only luxurious fabric was handwoven but there were strict policies for weaving defect free. Weavers earned good remuneration and PAID taxes.

In the annals of history of India the travel accounts of Fasiyan, Huan Tsang, Warthima, Bernier, Garriri, Tavernier, General Ormi and Marcopolo spelt out the glory of the handloom industry in the by-gone days.

Wilson (1979) writes
The Greeks with Alexander the Great wrote of the fine flowered muslins and robes embroidered in gold they had seen in India.The Arthasastra gave the penalties for fraudulent practices and listed the taxes to be paid by weavers.
Writers proclaimed on the sheerness of Dacca muslins, called evening dew, running water, or sweet-like-sherbert. Seventy-three yards, a yard wide, weighed only one pound. By comparison, the finest Swiss cottons ever made were at best sixteen or seventeen yards to the pound.

The fineness of the hand woven fabrics were such that poets of the Mughal durbar likened muslins to baft hawa (woven air), abe rawan (running water) and shabnam (morning dew).
Shashi Tharoor, in his book Era of Darkness writes "Her textile goods-the fine products of her looms, in cotton, wool, linen and silk-were famous over the civilized world"

According to historian Nick Robinson, Indian textiles made up the bulk of the Company’s trade by the 1680s. In 1684, for example, they comprised 83% of the Company’s total trade amounting to some 17 lakh million pieces of cloth, which came from as far afield as the Coromandel Coast, Bengal and Gujarat.
 Daniel Defoe who described how "everything that used to be made of wool or silk, relating to either the dress of women or the furniture of houses, was supplied by the India trade".

And it is not just handwoven textile but other handcrafts also which were admired.
Referring to one of the India made craft jewellery, the anklets used by peasant women at Bundi in Rajasthan state of India, during a lecture in 1901, Sir T. Wardle wrote: “I bought for a few annas a bronze chain anklet, but all cast in one mould together, quite a common thing, but so wonderfully made that one of our best foundry owners told me he did not think anyone could do it in Europe”
These examples definitely illustrate that Indian Craftsmanship was not just good but exemplary.

What has gone wrong?

We all understand that ways of doing business have transformed many folds. Technology, particularly, internet has revolutionized the methods of business communication. Businesses which responded and worked in sync with these changes have flourished.

For Artisans, we never had a specialized business or a design school. Knowledge has always been passed on verbally and through on-loom practice from one generation to other. With changing business environment, ability of artisans and their market interfaces have remained limited.

While there is no denial that entire craft sector is reeling under pressure from cheap goods made by machines, it’s equally true that misgivings attribute to the way artisans and their market interfaces have responded to the changing circumstances.
Broadly speaking, three market interfaces have worked of the weavers
1.     Master Weavers: Despite all the criticism, master weavers have played a very important role in providing market linkages and credit support to weavers. However with changing business environment and rapid entry of powerlooms, they are not equipped to fulfill the role with same rigor and attention as they did in past.
a.     For instance, in an attempt to compete with products made by power-looms and mills master weavers have started pushing artificial fibers like nylon and polyester to handloom weavers , even in places like Varanasi which are considered to be Mecca of Handlooms.
b.    With artificial fibers making inroads, entire ecosystem of handloom weavers which include pre-loom and post-loom service providers has started vanishing into cities as security guards and migrant laborers.
c.    Adding further blow, master weavers in all major weaving clusters have started using napthol based dyes to give their sarees machine like finish and shine.
d.    Ramifications of these actions have been far and wide. Weaving wages have gone down further. In order to earn a daily living from the decreasing wages, weavers, as a result, minimized experimenting with new designs and have started looking for large orders in one similar design.
e.    In this price war, weavers have forgotten that machines can very easily copy simple designs and weave volumes at fraction of the cost. As a result, weavers, particularly younger ones no longer find association with the pride of past and income of the present.  It doesn’t require chip on the shoulder to imagine the situation when younger generation hasn’t learnt from elderly and in next two decades elderly masters will not be around.
2.     Collectives and Apex Federations: In the larger policy dialogue, producer collectives are ‘assumed’ to be the solution for all primary producers. Logically speaking, economies of scale and scope have yielded bargaining power to the primary producers and coupled by value addition and professional marketing, dairy and sugarcane cooperatives have done what private sector couldn’t do.
a.    However unlike dairy and sugarcane collectives, where milk or sugar is a commodity and with value addition and professional management, viable producer-marketing collectives have been formed, crafts are, verily, quite varied and distinct.
b.    Each craft and each cluster for a particular craft requires different intervention. This is the key reasons why apex collectives in crafts, barring exceptions, couldn’t reach a commercial viability, despite years of dedicated efforts by government and civil society.
3.     Not-for-profit Organizations: Excellent organizations like Dastkar Andhra, Rehwa Society, WomenWeave, Khamir, RangaSutra and so on and so forth have worked with weavers ‘collectively’ on the aforementioned problems and have created commercially viable, equitable and fair handloom textile businesses.
a.    However if we look at the number of artisans, requirement is humungous.  And if we ice it with the fact that young generation is drifting away from the handloom sector, problem becomes terrifying.
b.     It will be unfair to assume and expect that these not-for-profit organizations should engage and work with all weaver collectives or act as umbrella collective for weavers everywhere and anywhere. Also it is nearly impossible to create replicas of these organizations as each organization has a different context and a different group of passionate individuals who took this activity as their life mission.
We are standing at a critical juncture. Having acknowledged that going forward master weavers will have limited role, producer collectives will have limited bandwidth and we cannot have likes of DA and WW at all locations, we need to experiment an alternative model.

Actions taken up now will decide whether after two decades we will continue to witness the sound of shuttle being thrown left and right on the handlooms in India. Arresting this drift of artisans, particularly younger ones, essentially calls for a paradigm shift in making craft based livelihoods not just remunerative but also a respectable vocation. Easier said than done, this requires comprehensive approach cognizant to geographical and craft specific needs. The approach should ideally establish the connect between pride of the past with income of the present

Disquieting implications indeed, visible to all the hoi-polloi, but with no quick solutions!

But as I said in the beginning - "Bhai, tension nahin lene ka bhai" . 

Handloom has some core strengths and it high time to play the game with those core strengths to make it Fabric of the Future.

मन एक जुलाहा

मन एक जुलाहा फंसी डोर सुलझाना, चाहे सिरा मिले न मिले कोशिश से नहीं कतराना, जाने मन ही मन कि जब तक जीवन तब तक उलझनों का तराना फिर भी डोर सुलझ...